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Overview

 

 Overview

  • Since its inception, Shanghai International Washing & Care Products Expo 2022 (PCE Washing & Care Expo ) has been supported by the relevant government departments and industry associations. So far, it has been successfully held for three consecutive years. The exhibition area and the number of exhibitors are increasing rapidly year by year, and it has become a professional event that must be attended by business people in the industry.

    In recent years, the efficacy of cleaning products has been gradually subdivided and presented a high-end development trend. In 2022, the washing & care industry has ushered in the "post-epidemic era", and the public's attention to health has risen again, driving the rapid transformation and upgrading of the current washing and care industry. In order to meet the urgent demands of industry development and the needs of more enterprises, the 4th Shanghai International Washing & Care Expo 2022will be held with Shanghai International Personal Care Expo at Shanghai New International Expo Center on Aug 5 to 7,2022, and the exhibition will double in size. At the same time  will be held the special forum activities, which will serve customers at home and abroad with a larger lineup and higher specifications.





 Data of this exhibition

  • The exhibition area reached 50,000 square meters;

    Attracted more than 1200 enterprises to participate in the exhibition, covering 100 sub-categories of products;

    Association exhibition group sharing innovation resources;

    Professional supply chain platform for washing & care products;

    Professional buyers and visitors are invited, and it is estimated that more than 60,000 people will visit;

    At the same time, 10 professional conferences and forums will be held.


The exhibition highlights

  • Professional trade exhibition of washing & care products industry;
    Covering the whole industry chain of washing and care products, subdivided categories and upstream and downstream supply of the industry;
    Exhibition groups and buyers gather here, and international platforms lead the trend;
    Professional promotion plan and media cooperation, organize VIP buyers in all channels;
    New theme exhibition area and many professional forum activities to explore the development trend of the industry;



 Scope of exhibits

  • Head care: hair care, facial care, eye care, nose care, oral care, ear care supplies, etc.
    Body care: skin care, hand and foot care, private parts care products, etc.
    Toiletries:Household cleaning and care products, fabrics cleaning and care products,Cleaning and care products for public facilities,Personal cleaning and care products,Antibacterial products
    Personal care appliances: personal care appliances for male, personal care appliances for female, general personal care appliances;
    Personal care franchise chain : beauty alliance, pedicure alliance, bathing alliance, fitness alliance, slimming alliance, health alliance, etc.
    OEM/ODM and other related products.

 Visitors

  • Decision-makers, managers and purchasing representatives of industry chains enterprises in household and personal care industry are invited to visit the Expo;
    Household and personal care industry agents, franchisees, wholesalers, retailers, and investors, suppliers and professional managers who are interested in entering the personal care industry are invited to visit the Expo;
    Large commercial supermarkets, stores, daily chemical stores, cosmeceuticals stores, online retailers, e-commerce/wechat business teams are invited to visit the Expo.

 


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